Everyone’s talking about all the money you make when you “go viral”, about monetizing (there’s a buzzword from ’07 if there ever was one) your site, about the “funnel” and the huge potential there is in this “space”. People are “reaching out” (pardon me while I gargle with some thumb tacks) and exploring this “vertical” with a view to “getting on the front page of Digg” (pass me the cyanide) – in short there are tons of (fairly) intelligent people out there, all indulging in white-collar pissing contests (read: roomful of jumped-up [admittedly in some cases precocious] yuppoids and yupettes squawking like psychotic fledglings about “autonomy” and “functionality”), while 35 year old managers nod sagely and try not to reveal just how little they understand “ecommerce” compared to 2006, when they  – and everybody else – knew much less than they do today. That’s about 3 1/2 years, from the golden age of paid links and “content is king” proclamations, to today’s robotic melee in which madlibbing and “content spinning” have sucked all the respect away from us poor, limited animals, spitting their automated products all over webville and beyond like a great competing patchwork of feudal private sector drones, droning on about all this cash we can make in social networking. Well, apart from paid ads, where the fuck is it, then?

It’s enough to make you want to dye all your shirts the same color, live in a windowless room, and spend the rest of your life “assembling products at home” and reading novels. Yeah, that’s right Soldier, I said novels! Work that one out!