There is much news among the geek community this fine evening. Apparently, in their infinite wisdom, Google have decided to make their SERPs look all stark and boring and academic. Which is pretty rich for a company that dishes up more porn and gambling than the rest of the world combined. The new Google results page looks like the work of an honest to goodness .edu type set of dudes, not the hard faced hypocrisy of a company driven half mad with cannibalistic lust, as it gorges itself on its own arm, Ads, etc. The new Google results will look like this:

Boring...isn't it?

Not bad, for a university or insurance company. But Google? Come on! These are the guys who maintain a secret caste system, involving the use of different coloured badges to designate workers they value more than others. Google’s recent Panda update has opened the floodgates to hundreds of scraper sites, welcoming them to the top spot on page one, for a variety of lucrative keyterms. They’re the company that are currently in hot water over the i-phone tracking scandal. And the Street View data collection fiasco of last year. And now they want to just be your kindly academic Uncle Goog, the tweedy boring guy with all the answers. And the Ads. Don’t buy links. Just say no. Unless it’s Uncle Goog sellin’ an’ then it’s allowed. Fuck you Google, you’re boring.